U.S. Solo Travel Projected to Increase Significantly by 2027, Driving Demand for Premium Domestic Experiences
A significant increase in solo travel among U.S. citizens is anticipated by 2027, with 23.6% of Americans planning to travel alone, up from 14.4% last year, according to SiteMinder’s Changing Traveler Report 2027. This trend positions the U.S. as a leader in the global rise of solo travel. Concurrently, approximately 44% of U.S. travelers intend to undertake domestic trips, a higher percentage compared to the global average of 29.7%. These travelers are also showing a preference for higher room categories, with 25.1% expecting to book a deluxe room, 7.3% an executive room, and 6.3% a suite, exceeding global averages in these segments. Brian Reising, SiteMinder’s market vice president for the Americas, notes that Americans are increasingly traveling on their own terms, leading to a different guest journey for hotels. The report, based on over 12,000 travelers across 14 markets, indicates that while the shape of U.S. hotel demand is changing, its overall value is not diminishing.
