EU Ban on 'Meaty' Names Challenges Cultivated Meat Industry
The European Union has implemented new regulations that restrict the use of traditional 'meaty' terms for plant-based and cultivated meat products. This decision affects how these products can be marketed across EU member states. While terms like 'burger', 'sausage', and 'nuggets' remain permissible, names such as 'chicken', 'beef', and 'steak' are banned. The cultivated meat industry, which includes companies like Aleph Farms, argues that the ban confuses product substance with format descriptors. Aleph Farms, a major player in the sector, has expressed its intention to challenge the ban, citing scientific and logical inconsistencies.