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YouTube Offers Millions to Top Creators for Exclusive Content to Counter Netflix

YouTube Offers Millions to Top Creators for Exclusive Content to Counter Netflix

YouTube Offers Millions to Top Creators for Exclusive Content to Counter Netflix
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YouTube Offers Millions to Creators to Counter Netflix's Talent Acquisition Efforts

YouTube Offers Millions to Creators to Counter Netflix's Talent Acquisition Efforts

YouTube Offers Millions to Creators to Counter Netflix's Talent Acquisition Efforts
TheStreet TheStreet
YouTube just sent creators a message about their views

YouTube just sent creators a message about their views

Two announcements, eight days apart, pull in opposite directions for anyone who uploads.
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How Boomer and Gen Z Viewing Habits Create Different TV Defaults

How Boomer and Gen Z Viewing Habits Create Different TV Defaults

As the fall TV season arrives, a generational clash is redefining media: Boomers' loyalty to networks versus Gen Z's loyalty to apps like TikTok and YouTube.
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How Streaming Created a Mix of Binge, Weekly, and Hybrid TV Release Strategies

How Streaming Created a Mix of Binge, Weekly, and Hybrid TV Release Strategies

Broadcast networks and streamers are abandoning traditional release schedules for new hybrid models. Here’s the business strategy behind the shift.
FactFable FactFable
Netflix's Most Profitable Era Came From One Strategic Bet

Netflix's Most Profitable Era Came From One Strategic Bet

Explore the single strategic decision that transformed Netflix from a simple streaming service into a global content powerhouse and ushered in its most profitable era.
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How Fall TV Preview Coverage Can Shape Early Conversation Around New Shows

How Fall TV Preview Coverage Can Shape Early Conversation Around New Shows

An inside look at how critics, social media, and the hype machine work together to decide which new TV shows will dominate the public imagination.
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Fall TV’s Paradox: More Platforms Can Mean Fewer Truly Shared Hits

Fall TV’s Paradox: More Platforms Can Mean Fewer Truly Shared Hits

With endless streaming options, why does it feel like there are fewer blockbuster shows everyone is talking about? We explore the paradox of modern TV.
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Rockstar Games Announces Exclusive GTA 6 Trailer Release on Netflix

Rockstar Games Announces Exclusive GTA 6 Trailer Release on Netflix

Rockstar Games Announces Exclusive GTA 6 Trailer Release on Netflix
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IAB Unites CreatorFronts, Podcast Upfront, and PlayFronts in September Marketplace Series

IAB Unites CreatorFronts, Podcast Upfront, and PlayFronts in September Marketplace Series

IAB Unites CreatorFronts, Podcast Upfront, and PlayFronts in September Marketplace Series
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Shane Gillis's Self-Financed Comedy Series 'Tires' Leads to Netflix Deal and Industry Shift

Shane Gillis's Self-Financed Comedy Series 'Tires' Leads to Netflix Deal and Industry Shift

Shane Gillis's Self-Financed Comedy Series 'Tires' Leads to Netflix Deal and Industry Shift
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Alex Cooper Departs UTA for CAA Following Major Investment in Unwell Brand

Alex Cooper Departs UTA for CAA Following Major Investment in Unwell Brand

Alex Cooper Departs UTA for CAA Following Major Investment in Unwell Brand