Salt Lake Tribune's Nonprofit Model Offers Blueprint for Local Journalism Survival
A veteran journalist, after a three-decade hiatus from local news, spent four months as a visiting editor at the Salt Lake Tribune, a newspaper that transitioned to a nonprofit model. This experience provided insights into the evolving landscape of local journalism. The Tribune, founded over 150 years ago, became the first major American daily newspaper to adopt a nonprofit structure. This move has proven successful, with the paper generating approximately $13 million in revenue last year, exceeding its expenses by $1 million. Its revenue streams include contributions from foundations and individual donors, advertising in its online and twice-weekly print editions, and subscription fees. The Tribune's traffic consistently ranks among the top two or three nonprofit news organizations nationally. The newsroom, comprising about thirty reporters and video journalists, covers a wide range of beats, including politics, education, and the environment, competing with local TV stations and other news outlets. The j...