Korea Tourism Organization and REBORN Launch Campaign to Attract Australian Travelers
The Korea Tourism Organization (KTO), in collaboration with creative agency REBORN, has launched a new campaign titled 'Korea Unlocks More of You' aimed at attracting Australian travelers. This campaign is designed to reposition Korea as a destination that encourages travelers to explore their bolder and more curious sides. It marks the third year of partnership between KTO's Sydney office and REBORN, and is the agency's most ambitious project for the tourism body to date. The campaign spans strategy, creative development, production, media planning, and influencer partnerships, and is being rolled out across various digital and social channels. The campaign also features social media personality Maddy MacRae and directs travelers to a dedicated website for exclusive travel offers. 
