Nonprofit News Outlets Experience Surge in Traffic Amid Election Coverage
Several nonprofit news outlets have reported a significant increase in site traffic during the second quarter of 2026, attributed to their coverage of primary elections. Outlets like The 51st, CalMatters, The Colorado Sun, and NonDoc Media have seen a rise in readership due to their comprehensive voter guides and election coverage. The 51st, for instance, saw its site visits increase from 120,000 in May to 179,000 in June, largely due to its coverage of the Washington, D.C. primary election. Similarly, CalMatters experienced a surge in site visits, reaching 3.8 million in May, driven by its California gubernatorial primary coverage. These outlets have leveraged organic search and social media platforms to reach wider audiences, with some creating video content for platforms like TikTok and Instagram. 
