FDA's Redefinition of 'No Artificial Colors' Sparks Consumer Confusion
The Food and Drug Administration (FDA) has redefined what 'no artificial colors' means on food labels, causing concern among consumer advocates. Previously, this label indicated no added colors, but now only FD&C dyes and petroleum-based dyes like Red 40, Yellow 5, and Blue 2 are considered artificial. Other synthetic additives, such as titanium dioxide, which is banned in the EU for toxicity concerns, may still be present in products labeled as having no artificial colors. This change has led to confusion for consumers who rely on these labels for making informed purchasing decisions.