NBCUniversal's 'Clear The Shelters' Campaign Launches to Promote Pet Adoptions
NBCUniversal Local has initiated its annual 'Clear The Shelters' campaign, aimed at promoting pet adoptions and raising funds for participating shelters. The campaign, which began on August 1, 2026, will run through the end of the month, with a donation initiative extending until September 15. Since its inception in 2015, the campaign has facilitated over 1.3 million pet adoptions and raised more than $5.6 million. The 2025 campaign included over 1,700 shelters across 49 states, Washington, D.C., Puerto Rico, and Guam. This year, Hill’s Pet Nutrition is the presenting sponsor, with other partners like Greater Good Charities and WeRescue. Last year, the campaign resulted in over 160,000 adoptions and raised more than $628,000, marking the highest fundraising total since 2020. 
