Saudi Arabia Expands Tourism with Focus on AlUla and Cultural Heritage
Saudi Arabia is significantly expanding its tourism sector, with key destinations like Riyadh, Jeddah, AlUla, and the Red Sea regions enhancing their tourism profiles. AlUla, in particular, is being developed to offer archaeological landscapes and desert tourism, diversifying the regional travel experience beyond traditional Gulf city breaks. This initiative is part of a broader strategy to combine urban experiences with heritage, nature, and coastal tourism, attracting international travelers. The Middle East as a whole is projected to see a substantial increase in international visitor spending, with a 57% rise, or US$116 billion, between 2025 and 2030. This growth is driven by rising international travel demand, evolving source markets, and changing visitor behavior, as highlighted in the ATM Travel Trends Report 2026.