Rising Costs Fail to Deter Spending Among Singaporean Consumers
Despite rising costs, 42% of Singaporean consumers are spending more than they did a year ago, according to the Adyen Index 2026 Singapore Retail Report. The report highlights that younger consumers, particularly Gen Z and Millennials, are leading this trend, with significant spending on social media shopping platforms. The use of AI in shopping is also prevalent, with 72% of Singaporeans using AI assistants to enhance their shopping experience. Retailers in Singapore are increasingly adopting AI for customer service, marketing, and operational efficiency, although they face challenges in broader AI adoption due to resource limitations and integration issues. 
