NYC DOT Issues Cease and Desist to WalkNYC App Over Trademark Infringement
The New York City Department of Transportation (DOT) has issued a cease-and-desist letter to the developer of the WalkNYC app, claiming trademark infringement. The app, which tracks walking routes in New York City, allegedly uses branding and colors similar to the city's official WalkNYC wayfinding program. The DOT's letter demands that the app stop using the WalkNYC name and branding, citing consumer confusion. The app's developer, Joe Puccio, has responded by seeking user support to negotiate with the DOT. The app, launched in May, aims to encourage walking by gamifying the experience and providing users with statistics and leaderboards.