FDA Eases Rules on 'No Artificial Colors' Claims for Food Products
The U.S. Food and Drug Administration (FDA) has announced a relaxation of its rules regarding food labeling, allowing companies to claim 'no artificial colors' if their products are free of petroleum-based dyes, even if they contain plant-derived dyes. Previously, such claims were only permissible if no added colors were present. This change is part of a broader initiative to phase out synthetic dyes from the U.S. food supply, a goal set during the Trump administration. Health Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary have expressed that this move will encourage the use of natural colors. The decision has been met with approval from the Consumer Brands Association, though some consumer advocacy groups warn it could mislead consumers about the safety of certain additives.