UK CMA Tightens Scrutiny on Green Claims Across Supply Chains
The UK Competition and Markets Authority (CMA) has issued new guidance on green claims, emphasizing the need for businesses to substantiate environmental claims across supply chains. The guidance requires businesses to verify claims, modify or withdraw unverifiable claims, and implement robust internal processes for ongoing substantiation. This move aligns with global trends towards stricter regulations on environmental claims to prevent consumer misinformation. 
