UK Adults Show Declining Engagement with Social Media Platforms
Recent data from Ofcom indicates a decline in active social media engagement among UK adults, with only 49% of users posting, sharing, or commenting, compared to 61% in 2024. This shift is attributed to the rise of passive consumption through platforms like TikTok and Instagram Reels, where users are more likely to view content rather than actively participate. Concerns over mental health impacts and the potential repercussions of historical posts are contributing factors. The report highlights a growing unease about excessive screen time and the mental health effects of social media use. 
