Mediaplanet Launches 'Future of Obesity Care' Campaign in USA TODAY Featuring Chrissy Metz
Mediaplanet has initiated its 'Future of Obesity Care' campaign, prominently featuring actress Chrissy Metz on the cover of a special publication. This publication is being distributed nationally within USA TODAY from November 13–15, 2026. The campaign is strategically timed to coincide with ObesityWeek 2026, which is taking place in Washington, D.C. from November 14–17. The primary goal of this initiative is to elevate awareness of obesity as a complex, chronic disease and to foster more informed discussions surrounding its care. The campaign brings together a diverse group of stakeholders, including leading healthcare organizations, medical experts, researchers, and patient advocates. It aims to address persistent misconceptions, combat weight stigma, and overcome barriers to education and care by providing accessible, evidence-based information and amplifying various perspectives from the obesity and metabolic health communities. Chrissy Metz's involvement is intended to lend a recognizable voice to the...
