AI's Role in Reshaping Global Travel by 2046 Explored at ITB Berlin
The 2026 Leadership Exchange at ITB Berlin, hosted by Phocuswright and ITB Berlin, delved into how artificial intelligence (AI) is expected to redistribute power within the travel industry by 2046. The event highlighted the potential for AI to redefine global travel, with trust becoming fragmented and some destinations potentially restricting access to combat overtourism. The discussions focused on the future control of travel, whether by AI companies, governments, or travelers themselves, and the implications of AI-driven industry changes. The event emphasized the need for businesses and governments to navigate these transformations strategically. 
