Gen Z Fundraising: Nonprofits Urged to Adapt Strategies to Engage Young Donors
Nonprofits are being encouraged to adapt their fundraising strategies to better engage Gen Z, who are eager to support causes but deterred by rigid brand rules. The Chronicle of Philanthropy highlights the success of St. Jude Children's Research Hospital, which allowed YouTube personality Ryan Trahan to raise funds on his own terms, resulting in $11.6 million in donations. The article suggests nonprofits should offer flexibility and trust to volunteer fundraisers, allowing them to personalize their messaging and leverage their social media skills to reach new audiences. 
