Australian and New Zealand Cruise Associations Renew MoU to Strengthen Regional Cruise Tourism
The Australian Cruise Association and the New Zealand Cruise Association have renewed their Memorandum of Understanding (MoU) to bolster cruise tourism across the Australasian region. This renewed agreement formalizes the ongoing partnership between these two leading industry bodies, emphasizing the importance of a coordinated regional approach in the competitive global cruise market. According to Jill Abel, CEO of the Australian Cruise Association, the collaboration aims to enhance the region's appeal as a cruise destination by aligning efforts between Australia and New Zealand. Jacqui Lloyd, CEO of the New Zealand Cruise Association, highlighted that the MoU reinforces the value of collaboration in addressing shared opportunities and challenges in cruise tourism. The agreement includes joint efforts in regional promotion, industry intelligence sharing, and engagement with cruise lines, as well as participation in major international industry events.