Liquid I.V. Launches Summer Hydration Campaign with Nostalgia and Music
Liquid I.V., a hydration-focused brand owned by Unilever, has unveiled its summer campaign titled 'Say Yes,' aimed at promoting hydration during celebratory moments. The campaign features British R&B group FLO in a 30-second advertisement set at an outdoor wedding, highlighting the importance of hydration in hot conditions. The ad introduces Liquid I.V.'s new flavor, Sugar-Free Ring Pop Cherry, developed after two years of research to meet hydration standards. The campaign is supported by TV, streaming, social media, and field marketing efforts, including hydro trucks distributing samples. Liquid I.V. has also partnered with FLO to launch their upcoming single 'Remedied' ahead of their album release in July. The brand emphasizes its science-backed formula while maintaining accessibility and relatability for consumers. 
