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Rolling Stone
The World Is Watching BE:FIRST. Now What?
The Japanese group is scoring hits, selling out stadiums, and aiming for new audiences
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11 VMA Moments With the Ingredients of Viral Pop Culture
From shocking kisses to surprise reunions, here are the 11 tell-tale signs that an MTV VMA performance was engineered for maximum viral buzz.
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The Close-Up Strategy That Can Make a VMA Performance Feel Intimate
At the VMAs, spectacle usually wins. But the most memorable performances often rely on a simple directorial choice: the intimate close-up. Here’s how it works.
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Rolling Stone
Laila! Is About to Deliver SZA’s Favorite Music of 2026
The 20-year-old singer and producer tells us about making her new album, We’ll Never Be This Young Again; touring with Kali Uchis and Mariah the Scientist; and her new obsession of Muay Thai kickboxing
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Why Certain VMA Quotes Take on a Life of Their Own
From Kanye's infamous interruption to Taylor's album drops, discover the calculated one-line strategy that turns VMA speeches into viral moments.
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8 Reasons Fans Rewatch Iconic VMA Moments After the Show
From unscripted drama to hidden messages, we explore the top reasons why fans can't stop rewatching iconic VMA performances again and again.
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How VMA Performances Can Reintroduce Artists to Casual Listeners
The MTV VMAs are more than an awards show; they're a high-stakes stage for artists to launch comebacks, rebrand, and cement their legacies.
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10 VMA Moments That Show What Gets Fans Talking
From shocking kisses to surprise animal guests, we're breaking down the ten essential ingredients for an unforgettable VMA performance.
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Rolling Stone
Gnarls Barkley’s Upcoming Tour Will Have Cee Lo Green — But Not Danger Mouse
Duo clarifies days after announcing To Whom It Still Concerns Tour that producer won't join singer on the road; "He is my Producer (a great one at that) ! not a performing artist by trade," Green writes
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6 Ways Unexpected VMA Collaborations and Reveals Can Change the Energy of the Show
From shocking moments to public reconciliations, discover the six key ways surprise guests have historically transformed the MTV Video Music Awards.
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How Quiet and Nonverbal Moments Can Stand Out During Loud VMA Performances
In an event defined by noise, the most powerful moments at the MTV VMAs are often the quietest. Here's why silence is a performer's secret weapon.
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How VMA Buzz Can Strengthen an Artist's Case for Playlist Placement
A standout VMA performance is more than a viral moment; it's a strategic move to influence the algorithms and human curators who control playlisting.
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