FIFA Faces Backlash Over $20 Billion World Cup Commercialization Plan
FIFA, led by President Gianni Infantino, is facing criticism over plans to sell a stake in its commercial operations related to the World Cup. The plan involves creating a new entity, FIFA Forward Enterprise, to manage and sell a significant stake in World Cup-related revenue streams. The move has been condemned by UEFA and other stakeholders, who argue that the commercialization undermines the integrity of the sport. The plan is valued at $20 billion, with Thrive Capital leading the search for investors.