FTC to Enforce Take It Down Act with Fines for Noncompliance on Deepfake Content
The Federal Trade Commission (FTC) is set to enforce the Take It Down Act starting May 19, which mandates that websites and online services remove nonconsensual deepfake media within 48 hours of receiving a victim's notice. Failure to comply could result in fines and an FTC investigation. The law, passed by Congress last year, initially allowed law enforcement to prosecute individuals creating and posting such content, while giving platforms a year to establish reporting and takedown systems. FTC Chair Andrew Ferguson has communicated to private-sector companies the enforcement details, including a maximum civil penalty of $53,088 per violation. The FTC's enforcement will cover various platforms, including social media, apps, and gaming services, and requires companies to facilitate easy reporting of violations by victims. 
