DESNZ Uses Creative Campaign to Promote Heat Pumps as Desirable Upgrades
The Department for Energy Security and Net Zero (DESNZ) launched a creative campaign to reposition heat pumps as desirable home upgrades rather than policy obligations. The 'Feel All Warm and Fuzzy Inside' campaign featured real heat pump owners as knitted stop-motion characters, sharing stories of comfort and savings. This approach aimed to shift perceptions of heat pumps from being seen as expensive and disruptive to being viewed as accessible and rewarding. The campaign, which won a Silver in Energy and Industry at The Drum Awards, was designed to increase adoption of low-carbon heating solutions in the UK. 
