European Commission Issues Code of Practice for Labeling AI-Generated Content and Deepfakes
The European Commission has published a Code of Practice providing guidance for organizations that deploy generative AI on how to meet transparency obligations related to the EU AI Act. This code specifically addresses the labeling and detection of AI-generated material, including deepfakes. It offers practical advice for businesses on identifying public-facing AI outputs, such as images, videos, audio, written content, and chatbot interactions. The guidance emphasizes the importance of establishing consistent processes for deciding when and how labels should be displayed to ensure users understand when content has been generated or materially manipulated by AI. The framework is designed to facilitate compliance and consistency across various services and platforms, with the Commission's materials indicating its applicability around the third quarter of 2026. This initiative is part of a broader focus on online safety, consumer protection, and digital services within the EU. 
