Lemaire Faces Backlash in China Over Controversial Braid Design
The French fashion brand Lemaire has come under fire in China following the release of its 'Objets Senteur' campaign, which features imagery that has been criticized for its cultural insensitivity. The campaign includes images of a model with a Qing Dynasty-style long braided hair and a braided item placed next to a scissor, which many Chinese netizens found offensive. The backlash was swift, with the brand disabling comments on its social media platforms and removing related posts. Despite the controversy, the item in question, a scent diffuser made of handwoven linen, remains available for purchase. Lemaire has issued an apology, acknowledging the concerns raised and expressing regret for any discomfort caused. The brand emphasized its commitment to cultural respect and integrity, stating that it did not intend to reference any specific culture or cause offense. 
