Cellcom Partners with HBO Max to Expand Streaming Options for Israeli Subscribers
Israeli telecommunications company Cellcom has announced a partnership with HBO Max to offer the streaming service to its Cellcom TV+ subscribers. This initiative is part of an expanded television and fiber-internet package. Under a summer promotion, new customers can access Cellcom fiber-optic internet, Cellcom TV+, and the HBO Max Standard plan for NIS 99 per month during the first three months. Existing subscribers can add the HBO Max Standard plan at no additional charge for the first three months. HBO Max's content library includes popular HBO dramas and Warner Bros. Discovery films and series, alongside international hits like Friends and The Big Bang Theory. Cellcom's chief marketing officer, Michal Betzer, emphasized the importance of expanding content offerings during Israel's summer vacation and Jewish holiday season, addressing the increased household expenses during this period. 
