American Heart Association Launches Digital Fundraising Strategy to Enhance Engagement
The American Heart Association (AHA) is advancing its digital fundraising efforts by appointing a Digital Fundraising Strategy Lead. This role is pivotal in strategizing, creating, executing, and optimizing digital communications to support peer-to-peer fundraising initiatives. The position is remote and offers flexibility, aligning with AHA's commitment to work-life harmonization. The Digital Fundraising Strategy Lead will oversee the development of digital content across various channels, including email, SMS, paid media, and social messaging, to recruit and retain participants and donors. The role involves managing digital campaign strategies, coordinating with internal teams and external vendors, and leveraging analytics to optimize engagement and fundraising outcomes. The AHA aims to continue its mission of reducing cardiovascular disease deaths and promoting healthier lives through innovative digital strategies. 
