Snapchat Joins Platforms in Restricting AI-Generated Content to Promote Authenticity
Snapchat has announced a new policy to stop recommending wholly AI-generated videos in its Spotlight feed, joining other platforms like YouTube, LinkedIn, and Substack in efforts to combat the proliferation of AI-generated content, often referred to as 'AI slop.' This move is part of a broader initiative to prioritize authentic, human-made content over automated creations. The decision comes amid growing concerns about the authenticity of online content, as research indicates a significant portion of social media content is now AI-generated. Snapchat's parent company, Snap, stated that while AI-enhanced or edited content will still be part of its recommendations, the focus will be on promoting genuine creativity from real people.