Ancient Ballgame Ulama Revives in Mexico Amid FIFA World Cup Preparations
In Mexico, the ancient ballgame known as ulama is experiencing a revival as the country prepares to co-host the 2026 FIFA World Cup. Ulama, a traditional Mesoamerican sport dating back 3,400 years, was nearly eradicated during the Spanish conquest but survived in remote areas of northwestern Mexico. The game is played with a heavy rubber ball, using only the hips to keep it in motion. The Osuna family, particularly Maria Herrera and her grandchildren, are key figures in preserving this cultural heritage in Sinaloa. The game, once a significant social event, is now being promoted alongside international soccer to highlight Mexican heritage. However, there are concerns that its portrayal as an 'exotic' attraction might undermine its cultural significance. 
