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Swayable Appoints Jenny Wall and Brian Lawrence to Key Executive Roles to Scale AI Platform

Swayable Appoints Jenny Wall and Brian Lawrence to Key Executive Roles to Scale AI Platform

Swayable Appoints Jenny Wall and Brian Lawrence to Key Executive Roles to Scale AI Platform
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McDonald’s to create tiered loyalty program to lure repeat visitors

McDonald’s to create tiered loyalty program to lure repeat visitors

By Waylon Cunningham Sept 23 - McDonald’s will shift its loyalty program to a new tiered system, chief marketing officer Morgan Flatley said at the chain’s investor day on Wednesday, in a bid to more sharply differentiate between more frequent and casual customers.
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Dillon Dingler has put together a fine season despite the slump

Dillon Dingler has put together a fine season despite the slump

Dingler reached new heights by mashing pitches down until fatigue and plate discipline issues brought him back to Earth.
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Luxury Brands Expand into Homeware and Lifestyle Experiences, Shifting Focus from Products to 'Share of Life'

Luxury Brands Expand into Homeware and Lifestyle Experiences, Shifting Focus from Products to 'Share of Life'

Luxury Brands Expand into Homeware and Lifestyle Experiences, Shifting Focus from Products to 'Share of Life'
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Why the VMAs Offer Fashion Houses Access to Younger Pop-Culture Audiences

Why the VMAs Offer Fashion Houses Access to Younger Pop-Culture Audiences

Discover the strategy behind the wild red carpet looks at the MTV VMAs and how luxury fashion brands use them to connect with Gen Z.
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Lidl Challenges New York's $60 Rye Bread Trend with Value-Focused Billboard Campaign

Lidl Challenges New York's $60 Rye Bread Trend with Value-Focused Billboard Campaign

Lidl Challenges New York's $60 Rye Bread Trend with Value-Focused Billboard Campaign
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Ferrari 456: The Unacknowledged History of Maranello's Diverse Offerings, Including U.S.-Made Components

Ferrari 456: The Unacknowledged History of Maranello's Diverse Offerings, Including U.S.-Made Components

Ferrari 456: The Unacknowledged History of Maranello's Diverse Offerings, Including U.S.-Made Components
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Social Media Marketing Evolves into Critical Business Function, U.S. Awards Program Launched

Social Media Marketing Evolves into Critical Business Function, U.S. Awards Program Launched

Social Media Marketing Evolves into Critical Business Function, U.S. Awards Program Launched
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Kia Corporation Seeks Marketing Communications PR Analyst in Irvine, California

Kia Corporation Seeks Marketing Communications PR Analyst in Irvine, California

Kia Corporation Seeks Marketing Communications PR Analyst in Irvine, California
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Carlos Sainz Recalls 'Shocking' News of Lewis Hamilton Replacing Him at Ferrari

Carlos Sainz Recalls 'Shocking' News of Lewis Hamilton Replacing Him at Ferrari

Carlos Sainz Recalls 'Shocking' News of Lewis Hamilton Replacing Him at Ferrari
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Lessons from Week 2: Deshaun Watson, Baker Mayfield, Week 1 Browns, defense in our 4 Downs

Lessons from Week 2: Deshaun Watson, Baker Mayfield, Week 1 Browns, defense in our 4 Downs

The Cleveland Browns victory in Week 2 over Baker Mayfield led to a lot of interesting takeaways and discussions
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Carter's Adapts Brand Strategy to Resonate with Gen Z Parents

Carter's Adapts Brand Strategy to Resonate with Gen Z Parents

Carter's Adapts Brand Strategy to Resonate with Gen Z Parents