EU AI Act Imposes Strict Regulations on Generative AI, Affecting Global Providers and Deployers
The European Union's AI Act, Regulation (EU) 2024/1689, is now largely in effect, establishing a comprehensive, risk-based legal framework for artificial intelligence. This regulation applies to AI system providers and deployers both within and outside the EU if their AI output is used in the EU. Key provisions include bans on certain AI practices, strict duties for high-risk systems, and transparency requirements for generative AI. For instance, providers of generative AI must mark synthetic content in a machine-readable way, and deployers must disclose deepfakes and AI-generated text published for public interest, unless human editorial responsibility is taken. While some high-risk obligations have been delayed by the Digital Omnibus (Regulation (EU) 2026/1744) to December 2027 and August 2028, core rules such as AI literacy, prohibitions, general-purpose AI rules, and transparency duties are already in force or imminent. The Act also mandates that organizations support AI literacy among staff, ensuring ...
