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Maybelline's Slogan Change to 'Maybe. We’re born with it. Maybe. It’s Maybelline.' Sparks Confusion and Criticism

Maybelline's Slogan Change to 'Maybe. We’re born with it. Maybe. It’s Maybelline.' Sparks Confusion and Criticism

Maybelline's Slogan Change to 'Maybe. We’re born with it. Maybe. It’s Maybelline.' Sparks Confusion and Criticism

Maybelline revises iconic 'maybe' tagline to be more inclusive

Maybelline revises iconic 'maybe' tagline to be more inclusive

The change comes alongside a campaign starring Grammy-award-winning musician Miley Cyrus. Here is Maybelline's new tagline.

e.l.f. Beauty Seeks Director for Global Social Commerce Affiliates Amidst Strong Growth

e.l.f. Beauty Seeks Director for Global Social Commerce Affiliates Amidst Strong Growth

e.l.f. Beauty Seeks Director for Global Social Commerce Affiliates Amidst Strong Growth

Glow Recipe Expands Retail Presence with Ulta Beauty Launch

Glow Recipe Expands Retail Presence with Ulta Beauty Launch

Glow Recipe Expands Retail Presence with Ulta Beauty Launch

POV Beauty Launches Extensive Experiential Campaign for Sephora Debut

POV Beauty Launches Extensive Experiential Campaign for Sephora Debut

POV Beauty Launches Extensive Experiential Campaign for Sephora Debut

Lisa W. Miller, Author of 'The Business of JOY,' Offers Insights on Economic Recovery and Consumer Behavior

Lisa W. Miller, Author of 'The Business of JOY,' Offers Insights on Economic Recovery and Consumer Behavior

Lisa W. Miller, Author of 'The Business of JOY,' Offers Insights on Economic Recovery and Consumer Behavior

Calysto Communications and Haas Marketing Company Form Strategic Partnership to Enhance B2B Tech Visibility

Calysto Communications and Haas Marketing Company Form Strategic Partnership to Enhance B2B Tech Visibility

Calysto Communications and Haas Marketing Company Form Strategic Partnership to Enhance B2B Tech Visibility

Runway Influence Agency Specializes in Luxury and Lifestyle Brand Influencer Marketing

Runway Influence Agency Specializes in Luxury and Lifestyle Brand Influencer Marketing

Herbert Simon's Economic Framework Applied to Consumer Behavior and Decision-Making

Herbert Simon's Economic Framework Applied to Consumer Behavior and Decision-Making

Herbert Simon's Economic Framework Applied to Consumer Behavior and Decision-Making

Fresh Skincare Seeks Associate Manager for Global Marketing Communications in New York City

Fresh Skincare Seeks Associate Manager for Global Marketing Communications in New York City

Fresh Skincare Seeks Associate Manager for Global Marketing Communications in New York City

DTC Brands Leverage AI Text-to-Video Tools to Scale Ad Creative Testing

DTC Brands Leverage AI Text-to-Video Tools to Scale Ad Creative Testing

DTC Brands Leverage AI Text-to-Video Tools to Scale Ad Creative Testing

Maybelline Reimagines 'Maybe' Tagline with Miley Cyrus to Evolve Brand Identity

Maybelline Reimagines 'Maybe' Tagline with Miley Cyrus to Evolve Brand Identity