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Scooter Braun Discusses Taylor Swift Masters Dispute and Industry Challenges

Scooter Braun Discusses Taylor Swift Masters Dispute and Industry Challenges

Scooter Braun Discusses Taylor Swift Masters Dispute and Industry Challenges
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How Taylor Swift Used the 2019 AMAs to Reframe Her Catalog Battle

How Taylor Swift Used the 2019 AMAs to Reframe Her Catalog Battle

An analysis of how Taylor Swift strategically used her American Music Awards performances to build a case for her re-recorded albums.
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Why Artists With Built-In Storylines Make AMAs Performances Feel Bigger

Why Artists With Built-In Storylines Make AMAs Performances Feel Bigger

Awards shows are more than just trophies; they're live television events. Here’s why producers value artists with a compelling story to tell.
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How the AMAs Became a Mirror for Pop’s Touring Economy

How the AMAs Became a Mirror for Pop’s Touring Economy

The American Music Awards are more than a popularity contest; they're a reflection of the modern music industry's most powerful economic engine: touring.
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Why the AMAs Are Still Useful for Measuring Cross-Demographic Stardom

Why the AMAs Are Still Useful for Measuring Cross-Demographic Stardom

In an era of fractured audiences, the American Music Awards remain a surprisingly accurate measure of true cross-demographic celebrity appeal.
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Why American Music Awards Fashion Can Be a Music-Business Positioning Tool

Why American Music Awards Fashion Can Be a Music-Business Positioning Tool

Discover how artists use the American Music Awards red carpet not just for fashion, but as a strategic tool to rebrand, launch new eras, and define their careers.
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The American Music Awards Categories That Reveal Pop’s Changing Power Centers

The American Music Awards Categories That Reveal Pop’s Changing Power Centers

An analysis of how the American Music Awards' categories for Afrobeats, K-Pop, and Latin music reveal the shifting dynamics of power in the industry.
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Why Artists Save Their Biggest Award-Show Spectacles for the AMAs

Why Artists Save Their Biggest Award-Show Spectacles for the AMAs

Ever wonder who pays for the spectacular pyro and stunts at award shows? The answer reveals the hidden economics of the music industry.
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How Sponsorship Deals Shape Big American Music Awards Performances

How Sponsorship Deals Shape Big American Music Awards Performances

Ever wonder why certain artists get lavish performances at the AMAs? It's often a complex business deal between brands, artists, and producers.
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How Awards-Show Medleys Became the AMAs’ Most Efficient Catalog Commercial

How Awards-Show Medleys Became the AMAs’ Most Efficient Catalog Commercial

Explore how the awards-show medley, especially at the AMAs, evolved from a victory lap into a sophisticated marketing tool for the streaming age.
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Why an AMAs Win Can Be More Useful to Managers Than It Looks

Why an AMAs Win Can Be More Useful to Managers Than It Looks

Explore why the fan-voted American Music Awards can be a more valuable indicator of commercial success to managers than a prestigious Grammy nomination.
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The Hidden Reason New Artists Need the AMAs More Than Established Superstars

The Hidden Reason New Artists Need the AMAs More Than Established Superstars

The American Music Awards feel like a party for superstars, but for rising artists, the show serves a crucial, career-defining business purpose.