Tom Hanks' Coffee Brand, Hanks For Our Troops, Launches Nationwide Veterans Day Campaign
Hanks For Our Troops, a coffee company founded by Tom Hanks, has announced its nationwide "(T)HANKS" campaign for Veterans Day 2026. The initiative aims to honor and support the military community through various efforts. Central to the campaign is a new video narrated by Tom Hanks, which highlights the work of Marine Corps Sergeant Alejandro Castillo, an Iraq combat Veteran who founded the Boots On The Ground Alliance. The campaign also recognizes Matthew Burns as the 2026 Challenge Coin design winner. Hanks For Our Troops operates as a purpose-driven brand, donating 100% of its net profits to established charitable organizations that support active-duty service members, Veterans, and military families. These beneficiaries include The Headstrong Project, Bob Woodruff Foundation, Hire Heroes USA, and Student Veterans of America. The campaign also encourages customer donations through Round It Up America, allowing patrons to round up purchases or contribute fixed amounts at checkout.
