Maryland Enacts Law Against Personalized Pricing Amid Controversy
Maryland has enacted a new law aimed at banning 'dynamic pricing' in food retail, following a study that suggested price discrepancies on the Instacart app. The law, signed by Governor Wes Moore, targets 'surveillance pricing' based on personal data, although the study found no evidence of such practices. The law exempts loyalty programs and other data-driven pricing methods if consumers consent. Critics argue that the law is based on a narrative that outpaced the evidence, and it may not effectively address the concerns it aims to solve. 
