Korean Air Shifts Focus to International Demand Amid Currency and Fuel Price Challenges
Korean Air is adjusting its strategic focus towards international and transit demand in response to geopolitical volatility affecting fuel prices and exchange rates. The airline is experiencing significant impacts from fluctuating oil prices, which have reached their highest levels in over three years due to the ongoing conflict in Iran. Additionally, the Korean Won has depreciated considerably against the US dollar, further complicating the financial landscape for the airline. Despite these challenges, Korean Air reported improved financial performance for the first quarter of the year, with operating profits rising to W517 billion ($352 million) and net profits increasing by 26% to W243 billion. The airline's revenue growth was bolstered by strong demand during the Lunar New Year and robust performance on European and transit routes. 
