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The Streaming Bump That Can Follow a Memorable VMA Performance

The Streaming Bump That Can Follow a Memorable VMA Performance

A memorable VMA performance can translate into a massive surge in streaming numbers for an artist, turning a viral moment into a measurable career boost.

Artist Michael Gilbride Releases New Song 'Cecilia' Exclusively on Substack, Bypassing Major Streaming Platforms

Artist Michael Gilbride Releases New Song 'Cecilia' Exclusively on Substack, Bypassing Major Streaming Platforms

Artist Michael Gilbride Releases New Song 'Cecilia' Exclusively on Substack, Bypassing Major Streaming Platforms

The Streaming Conversion Question Behind Every Big VMA Moment

The Streaming Conversion Question Behind Every Big VMA Moment

An analysis of how viral moments from the MTV VMAs are strategically designed to boost artist streaming numbers and what it means for the music industry.

How VMA Buzz Can Strengthen an Artist's Case for Playlist Placement

How VMA Buzz Can Strengthen an Artist's Case for Playlist Placement

A standout VMA performance is more than a viral moment; it's a strategic move to influence the algorithms and human curators who control playlisting.

The Data That Can Matter Most After the VMAs

The Data That Can Matter Most After the VMAs

The real winners of the VMAs aren't just those who take home a Moon Person. We explore the data that record labels actually care about.

Which Metrics Can Show Whether a VMA Performance Had an Impact

Which Metrics Can Show Whether a VMA Performance Had an Impact

Beyond the viral clips and shocking moments, learn how record labels use hard data to determine if a VMA performance was truly a success.

Wendy's releases new emo album with metalcore, pop punk vocalists

Wendy's releases new emo album with metalcore, pop punk vocalists

"Songs to Listen to in the Wendy's Parking Lot" released on Sept. 23. Here's how to listen to the fast-food chain's new emo album.

The Cultural Shift From Music Television to Music Moments

The Cultural Shift From Music Television to Music Moments

Explore the evolution of music consumption, from the shared cultural experience of MTV to the fragmented, viral 'moments' of the TikTok era.

Spotify Introduces 'Taste Profile' Beta for Premium Users in U.S. and New Zealand

Spotify Introduces 'Taste Profile' Beta for Premium Users in U.S. and New Zealand

How the VMAs Reflect the Shift From MTV Culture to Streaming Culture

How the VMAs Reflect the Shift From MTV Culture to Streaming Culture

An analysis of how the MTV Video Music Awards mirrors the evolution of pop culture, from the monoculture of cable TV to today's fragmented streaming era.

Pandora AMP Introduces Personalized Campaign Recommendations for Artists

Pandora AMP Introduces Personalized Campaign Recommendations for Artists

Pandora AMP Introduces Personalized Campaign Recommendations for Artists

Apple Music Unveils New Logo and London Music Venue, Signaling Shift from Minimalism

Apple Music Unveils New Logo and London Music Venue, Signaling Shift from Minimalism