Ukrainian International Broadcaster Adapts to Wartime Challenges, Expands Global Reach
Yulia Bin, General Director of SE 'IBMPU', the Ukrainian international broadcaster, discussed the organization's evolving strategies and challenges in a major interview. The broadcaster, which operates channels like FREEДOM and Дім, is actively working to counter Russian propaganda and reach diverse international audiences, including those in Russia and post-Soviet states. Despite facing significant obstacles, such as website blocks and channel bans in Russia, they utilize various digital platforms like YouTube, Telegram, Instagram, and TikTok to disseminate information. Bin highlighted that approximately 35-40% of FREEДOM's viewership, even with VPN error, originates from Russia, indicating a continued penetration of the Russian information space. The broadcaster also focuses on regional events, such as elections in Moldova and Armenia, and has launched initiatives like 'Turkic Focus' to engage specific linguistic and cultural groups. The organization has also had to rebuild its infrastructure after being... 
