TikTok Launches Ad-Free Subscription Plan in the UK Amid GDPR Compliance
TikTok has introduced an ad-free subscription plan in the UK, priced at £3.99 per month, available to users aged 18 and over. This move is likely in response to the UK's General Data Protection Regulation (GDPR), which restricts companies from using personal data for advertising without consent. The subscription plan allows users to enjoy TikTok without ads and ensures their data is not used for advertising purposes. TikTok's UK Managing Director, Kris Boger, stated that the plan offers users more control over their experience while maintaining advertising opportunities for businesses.