Tom Hanks' Coffee Company Launches Nationwide Veterans Day Campaign, Pledges All Net Profits to Military Causes
Tom Hanks' coffee company, Hanks for Our Troops, has initiated its 2026 Veterans Day campaign, titled "(T)HANKS." This nationwide effort aims to honor U.S. military veterans through a multi-faceted approach. The campaign features a new video narrated by Hanks himself, which highlights the work of Marine Corps Sergeant Alejandro Castillo, an Iraq combat veteran who founded the Boots On The Ground Alliance. Additionally, the initiative recognizes Matthew Burns, the winner of the company's 2026 Challenge Coin veteran artist competition, showcasing his artwork and contributions. A core component of Hanks for Our Troops is its commitment to donate 100 percent of its net profits to organizations that support U.S. veterans, active-duty service members, and military families. Charitable recipients include the Headstrong Project, the Bob Woodruff Foundation, Hire Heroes USA, and Student Veterans of America. Customers can also participate through a 'Round Up for the Troops' program at checkout.