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Inside the FIFA World Cup 2026: How Brands and Celebs Celebrated Soccer’s Big U.S. Invasion

Inside the FIFA World Cup 2026: How Brands and Celebs Celebrated Soccer’s Big U.S. Invasion

From seeing stars at SoFi Stadium to sampling the tournament's official drink sponsor, here's a look at how brands activated for the tournament
Reuters Reuters
World Cup final draws record US audience, signals soccer's mainstream moment

World Cup final draws record US audience, signals soccer's mainstream moment

By Aditya Soni and Jaspreet Singh July 21 (Reuters) - Nearly 63 million Americans tuned in to watch Spain beat Argentina in the FIFA World Cup final on Sunday, shattering viewership records and underscoring soccer's growing appeal in the U.S. after decades of efforts to broaden its audience.
TheStreet TheStreet
The World Cup just rewrote the economics of sports

The World Cup just rewrote the economics of sports

There are only a handful of remaining moments when the whole planet agrees to look at the same thing at the same time. Everything else has been sliced into a thousand feeds, each of us watching something slightly different, alone together. Live sports are the last reliable exception, and the money ...
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2026 World Cup: Spain Triumphs Amidst Record Viewership and Enthusiasm

2026 World Cup: Spain Triumphs Amidst Record Viewership and Enthusiasm

2026 World Cup: Spain Triumphs Amidst Record Viewership and Enthusiasm
Reuters Reuters
Heroics and heartache: looking back at the World Cup

Heroics and heartache: looking back at the World Cup

July 23 (Reuters) - After nearly six weeks of heroics and heartache, thrills and spills, heat, ‌rain and rowing, the World Cup tournament is over, coolly confident Spain overcoming Argentina to claim soccer's top crown for the second time in their history. 
SB Nation SB Nation
What made the 2026 FIFA World Cup so special?

What made the 2026 FIFA World Cup so special?

Whether you call it football or soccer, in the past month we all spoke in one language and that is the FIFA World Cup.
SB Nation SB Nation
USMNT rises one spot to 16th in FIFA world rankings

USMNT rises one spot to 16th in FIFA world rankings

A slight World Cup bump.
SB Nation SB Nation
‘Almost completed the set’ – Lamine Yamal reacts to winning World Cup 2026 with Spain

‘Almost completed the set’ – Lamine Yamal reacts to winning World Cup 2026 with Spain

Another trophy for the collection.
Trendline Trendline
2026 World Cup Sparks Newfound Soccer Enthusiasm Among Fans

2026 World Cup Sparks Newfound Soccer Enthusiasm Among Fans

2026 World Cup Sparks Newfound Soccer Enthusiasm Among Fans
AP News AP News
This year's supersized World Cup had some things go wrong. There was also a lot that went right

This year's supersized World Cup had some things go wrong. There was also a lot that went right

The World Cup hosted by the U.S., Canada and Mexico wasn't perfect, but has still been widely hailed as a success
Variety Variety
World Cup Final Ratings Skyrocket Across Europe, Despite England and France Losses

World Cup Final Ratings Skyrocket Across Europe, Despite England and France Losses

The 2026 FIFA World Cup once again demonstrated the value of home-team interest to broadcasters, with television audiences across Europe skyrocketing when national teams were still alive in the tournament before declining after their elimination. Yet, fans still turned up in force for the July 19 final opposing Spain to Argentina, proving that while national […]
SB Nation SB Nation
Who deserves to win the Ballon d’Or after World Cup 2026?

Who deserves to win the Ballon d’Or after World Cup 2026?

Time to decide your pick.