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How New York Comic Con Turns Old-School Merch Into New Nostalgia

How New York Comic Con Turns Old-School Merch Into New Nostalgia

Discover how New York Comic Con's vibrant marketplace transforms retro fandom into a modern, multi-million dollar nostalgia industry.
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Celebrity Brand Deals Evolve with Complex Structures and Significant Financial Commitments

Celebrity Brand Deals Evolve with Complex Structures and Significant Financial Commitments

Celebrity Brand Deals Evolve with Complex Structures and Significant Financial Commitments
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William Shatner Recites Alternative 'Star Trek' Opening Narration

William Shatner Recites Alternative 'Star Trek' Opening Narration

William Shatner Recites Alternative 'Star Trek' Opening Narration
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Summer Fridays Launches Strategic OOH Campaign During New York Fashion Week to Boost Brand Awareness

Summer Fridays Launches Strategic OOH Campaign During New York Fashion Week to Boost Brand Awareness

Summer Fridays Launches Strategic OOH Campaign During New York Fashion Week to Boost Brand Awareness
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IMF Warns of Global Economic Challenges from AI, Energy, and Debt

IMF Warns of Global Economic Challenges from AI, Energy, and Debt

IMF Warns of Global Economic Challenges from AI, Energy, and Debt
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Facebook Messenger Campaigns Focus on Lead Generation and Engagement

Facebook Messenger Campaigns Focus on Lead Generation and Engagement

Facebook Messenger Campaigns Focus on Lead Generation and Engagement
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Church Dwight Seeks Associate Vice President of Marketing for Touchland Brand

Church Dwight Seeks Associate Vice President of Marketing for Touchland Brand

Church Dwight Seeks Associate Vice President of Marketing for Touchland Brand
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Trevor Noah Addresses Evolving Sponsorships in Streaming Era at Advertising Week New York

Trevor Noah Addresses Evolving Sponsorships in Streaming Era at Advertising Week New York

Trevor Noah Addresses Evolving Sponsorships in Streaming Era at Advertising Week New York
VarietyVariety
Let’s Get Physical: Key Takeaways From The IRL Advantage, Variety’s Experience and Culture Summit

Let’s Get Physical: Key Takeaways From The IRL Advantage, Variety’s Experience and Culture Summit

Don’t doubt what you can see with your own eyes. The revival of physical media and the skyrocketing value of elaborate consumer experiences is very real and emerging as an antidote to fears that AI is changing everything. Top marketers and industry executives discussed these trends and other issues rocking the world of marketing and […]
ReutersReuters
Nestle shoots to score younger generation with NBA deal

Nestle shoots to score younger generation with NBA deal

By Ozan Ergenay and Richa Naidu Oct 7 (Reuters) - Nestle is making its biggest-ever international sponsorship play through an NBA deal with its cocoa and malt drinks business, the latest consumer goods maker to turn to sports to reach increasingly health-conscious younger consumers.
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Content Marketing Industry Faces Decline in Effectiveness and Strategic Direction

Content Marketing Industry Faces Decline in Effectiveness and Strategic Direction

Content Marketing Industry Faces Decline in Effectiveness and Strategic Direction
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Big Picture PR Specializes in Consumer Lifestyle and Technology Brands in San Francisco

Big Picture PR Specializes in Consumer Lifestyle and Technology Brands in San Francisco

Big Picture PR Specializes in Consumer Lifestyle and Technology Brands in San Francisco