Trinity University Engages Alumni to Redesign Controversial Logo
Trinity University in San Antonio is reaching out to alumni who criticized its new logo to help redesign it. The logo, part of a broader brand refresh, faced significant backlash from the community, leading the university to pause its adoption. Alumni who voiced concerns have been invited to join a working group to guide the redesign process. The university aims to include alumni from various graduating classes, particularly those with marketing and design expertise, to ensure a comprehensive approach. The initial logo, featuring maroon triangles forming a sun, was criticized for overshadowing the rebranding effort. The university is now focusing on harnessing alumni passion to create a logo that better represents its identity. 
