New York Law Mandates Disclosure of AI-Generated 'Synthetic Performers' in Ads
A new law in New York requires advertisements featuring artificial intelligence-generated individuals, known as 'synthetic performers,' to be clearly labeled. This legislation, signed by Governor Kathy Hochul, aims to enhance transparency in media where AI-generated figures are increasingly prevalent. The law, effective as of Tuesday, mandates that any ad using synthetic performers must disclose this fact conspicuously, with penalties for non-compliance set at $1,000 for a first violation and $5,000 for subsequent violations. The law exempts certain media, such as movies, TV shows, and video games, from this requirement. The initiative is part of a broader effort to regulate AI use in media and protect human job security.