New York City Expands Grocery Incentive Program for SNAP Recipients Amid Rising Food Costs
New York City is expanding its 'Get the Good Stuff' program, which allows Supplemental Nutrition Assistance Program (SNAP) recipients to earn rewards on fresh produce purchases. Mayor Zohran Mamdani announced that the initiative will add up to 12 new supermarkets, increasing the total number of participating stores by 57%. Under the program, SNAP recipients receive $1 in rewards for every $1 spent on eligible fruits, vegetables, and beans, up to $10 per day. These rewards can then be used for future purchases of qualifying foods, including fresh, frozen, canned, and dried produce without added sugar, salt, or fat. The expansion is supported by a $5.7 million federal grant from the Gus Schumacher Nutrition Incentive Program and an additional $3.1 million in baseline funding for fiscal year 2027. This move comes as nearly eight in ten adults at risk of food insecurity in the city report difficulty affording balanced meals, with many having limited fruit and vegetable intake or relying on emergency food servi...