Shein Fined €22 Million by French Authorities Over Consumer Law Violations
Shein, a fast fashion giant, has been fined approximately €22 million by French authorities due to issues related to returns, product traceability information, and order confirmations. The Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) imposed two penalties on Shein following an investigation into several e-commerce platforms. The fines include €16.7 million for order confirmation issues and €5.8 million for alleged failures linked to returns and environmental quality information. Shein has announced its intention to contest these penalties, describing them as 'manifestly disproportionate.' This is not the first time Shein has faced scrutiny in France; the company was previously fined €40 million for misleading discounts.