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The Data That Can Matter Most After the VMAs

The Data That Can Matter Most After the VMAs

The real winners of the VMAs aren't just those who take home a Moon Person. We explore the data that record labels actually care about.
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Veteran Agent Jon Moskowitz Joins Pyramid Entertainment, Bolstering Live Entertainment Roster

Veteran Agent Jon Moskowitz Joins Pyramid Entertainment, Bolstering Live Entertainment Roster

Veteran Agent Jon Moskowitz Joins Pyramid Entertainment, Bolstering Live Entertainment Roster
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How Planned Spectacle and Unscripted Moments Shaped the VMAs’ Chaotic Reputation

How Planned Spectacle and Unscripted Moments Shaped the VMAs’ Chaotic Reputation

While other awards shows struggle, the MTV VMAs thrive on a unique formula of unscripted drama and calculated mayhem. Here’s why it works.
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Independent Artists Gain New Avenues for Online Merchandise Sales

Independent Artists Gain New Avenues for Online Merchandise Sales

Independent Artists Gain New Avenues for Online Merchandise Sales
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How VMA Choreography Can Work Across TV and Social Media

How VMA Choreography Can Work Across TV and Social Media

Go behind the scenes to see how choreographers create iconic VMA performances that work for a live TV broadcast and for viral social media clips.
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12 Ways One VMA Night Can Fuel Days of Pop-Culture Conversation

12 Ways One VMA Night Can Fuel Days of Pop-Culture Conversation

From red carpet chaos to post-show memes, here’s the formula MTV uses to make the VMAs dominate the cultural conversation for days on end.
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Nearly 4 Million Ticket Requests Poured In for the Stones' Philadelphia Shows

Nearly 4 Million Ticket Requests Poured In for the Stones' Philadelphia Shows

The Rolling Stones' American Tour in 1981 was not just a series of concerts; it was a monumental event that redefined the scale and profitability o...
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The Streaming Conversion Question Behind Every Big VMA Moment

The Streaming Conversion Question Behind Every Big VMA Moment

An analysis of how viral moments from the MTV VMAs are strategically designed to boost artist streaming numbers and what it means for the music industry.
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Why the VMAs Still Feel Different From Other Awards Shows

Why the VMAs Still Feel Different From Other Awards Shows

From unscripted moments to a focus on spectacle, the MTV VMAs have a chaotic energy that separates them from the Grammys, Oscars, and other awards shows.
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LabelGrid Consolidates Streaming Analytics for Record Labels Across Major Platforms

LabelGrid Consolidates Streaming Analytics for Record Labels Across Major Platforms

LabelGrid Consolidates Streaming Analytics for Record Labels Across Major Platforms
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Why Record Labels Move Fast After a Major VMA Performance

Why Record Labels Move Fast After a Major VMA Performance

Ever wonder what happens after a show-stopping VMA performance? Discover the high-stakes business strategy that unfolds in the 24 hours after.
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On This Day: The Rolling Stones Turned Their 1981 Tour Into a Rock Industry Milestone

On This Day: The Rolling Stones Turned Their 1981 Tour Into a Rock Industry Milestone

The Rolling Stones' American Tour in 1981 was more than just a highly successful concert series; it represented a pivotal moment for the band and i...