Carol Haney Leads Research and Data Science at Qualtrics, Influencing Online Quantitative Research and Public Health Campaigns
Carol Haney serves as the Head of Research and Data Science at Qualtrics, where her primary focus is on online quantitative research. Her expertise encompasses best practices in sampling, Total Survey Error, and advanced analytics. Haney actively collaborates with various commercial clients, particularly within the financial, health, and technology sectors. She has a proven track record of managing extensive survey programs that cover customer experience, market segmentation, and performance measurement. Before her tenure at Qualtrics, Haney held executive positions at prominent organizations such as Toluna, Harris Interactive, TNS, SPSS, and the National Opinion Research Center at the University of Chicago. In 2015, Qualtrics recognized her contributions by naming her the most valuable player. For the past five years, Haney has also been instrumental in leading all formative research for the Centers for Disease Control and Prevention's (CDC) anti-smoking advertisements, a campaign credited with contributi... 
