Explore

Trendpost Trendpost
Beauty Teams Trade Heavy Contour for Strategic Radiance

Beauty Teams Trade Heavy Contour for Strategic Radiance

Learn why the era of heavy contouring is over and how makeup artists are embracing 'soft sculpting' and strategic radiance for a fresh, modern glow.
Trendline Trendline
Beauty Brands Innovate with Next-Gen Under-Eye Patches

Beauty Brands Innovate with Next-Gen Under-Eye Patches

Beauty Brands Innovate with Next-Gen Under-Eye Patches
Trendline Trendline
Next-Gen Under Eye Patches Gain Popularity as Skincare Status Symbols

Next-Gen Under Eye Patches Gain Popularity as Skincare Status Symbols

Next-Gen Under Eye Patches Gain Popularity as Skincare Status Symbols
Glam Glance Glam Glance
A Celebrity MUA Called These Beauty Habits Firmly Outdated In 2026 (& We Agree)

A Celebrity MUA Called These Beauty Habits Firmly Outdated In 2026 (& We Agree)

Heavy foundation application is out for 2026, and our expert makeup artist shares how you can achieve a trendier, more natural makeup look instead.
Trendpost Trendpost
How Barely There Makeup Can Demand More Precision Than Full Glam

How Barely There Makeup Can Demand More Precision Than Full Glam

The 'no-makeup' makeup look seems effortless, but it often requires more skill and precision than a full-glam application. Here's why.
Trendpost Trendpost
Why Transformative Makeup Feels Different From Everyday Glam

Why Transformative Makeup Feels Different From Everyday Glam

Beyond the products, transformative makeup and everyday glam serve different purposes, from enhancing features to creating new personas.
Trendline Trendline
Cosmetic Brands Innovate Setting Sprays with Multifunctional Features to Enhance Market Appeal

Cosmetic Brands Innovate Setting Sprays with Multifunctional Features to Enhance Market Appeal

Cosmetic Brands Innovate Setting Sprays with Multifunctional Features to Enhance Market Appeal
Trendline Trendline
BIAB Manicure Trends Promise Nail Longevity and Style

BIAB Manicure Trends Promise Nail Longevity and Style

BIAB Manicure Trends Promise Nail Longevity and Style
Trendline Trendline
Scarlett Johansson's The Outset Sunscreen Returns to Market with High Demand

Scarlett Johansson's The Outset Sunscreen Returns to Market with High Demand

Scarlett Johansson's The Outset Sunscreen Returns to Market with High Demand
Trendline Trendline
Lexi Wood Recommends Fenty Beauty Lip Gloss for a Perfect Glossy Finish

Lexi Wood Recommends Fenty Beauty Lip Gloss for a Perfect Glossy Finish

Lexi Wood Recommends Fenty Beauty Lip Gloss for a Perfect Glossy Finish
Trendline Trendline
Shop TODAY Beauty Awards 2026 Highlights Top Drugstore Products

Shop TODAY Beauty Awards 2026 Highlights Top Drugstore Products

Shop TODAY Beauty Awards 2026 Highlights Top Drugstore Products
Trendline Trendline
Merit Secures Minority Investment from Semcap Beauty Wellness to Drive Growth

Merit Secures Minority Investment from Semcap Beauty Wellness to Drive Growth

Merit Secures Minority Investment from Semcap Beauty Wellness to Drive Growth