Coca-Cola Faces Supply Chain Challenges as Diet Coke Shortage Sparks 'Coke Parties' in India
A shortage of Diet Coke in India, exacerbated by the Iran war, has led to a unique trend of 'Diet Coke parties' across the country. These events, held in bars and restaurants, feature 'Coke-tails' and raffles for Diet Coke cans, with ticket prices reaching up to $16. The shortage is primarily due to supply chain disruptions caused by the blockade in the Strait of Hormuz, affecting the availability of Diet Coke, which is sold exclusively in cans in India. The scarcity has turned the beverage into a sought-after commodity, with events capitalizing on its limited availability. Coca-Cola and Pepsi view India as a significant growth market, and the current situation highlights the challenges faced by global supply chains in times of geopolitical tension. 
